CharmPop ‘s Story

CharmPop co-founders Vu Nguyen Thao and her best friend, Bui Tien Phuong both studied at Vietnam National Economics University obtaining degrees in excellent. After graduating from university, they both have a successful career at differient companies.

However, the love for paper art, still, was a common thread between these 2 co-founders. Truly amazed and mesmerized by the detail and creativity of these cards these 2 business partners really want to spend their quality time continually learning about this fascinating art form – just to discover more hidden beauty in them. They then started up their company in 2013.

With help from good friends and family, Handimex Vietnam was officially established by these two young people. Thao’s strength is leadership, professional management, finance and creations in design. Phuong was already a great designer, expertizing in creating and constructing amazing design. This wonderful combination of complementary skills makes this dynamic duo win big markets quickly.

In 2015, Handimex Vietnam officially opened its own pop up card brand: “CharmPop”. We hope each CharmPop card will show receiver the charming of this art, and bring them luck and happiness.

CharmPop hopes to spread the beauty, ingenuity, warmth, and generosity of the people and the country of Vietnam to recipients all over this globe.

CharmPop- Behind the name

CharmPop dreams that every card we create will spread the charm of this art and bring luck and happiness to the recipients.

From there, we chose our logo to be the four-leaf clover with a flying leaf. In Christian tradition, every leaf of the clover would have a symbolic and represents one of the theological virtues. The first leaf is for hope, the second is for faith and the third is for charity; the fourth leaf would be for luck.

We are now proud to say that our dreamt has come true. Millions of pop-up cards have reached and touched million of recipients. In other words, We had our faith, dared to hope and got some luck to become today’s CharmPop. The only left leave is charity. We acknowledge that as a community, we are responsible for sharing the burden and helping others. We desired to contribute in bringing these autism children to become more socialized and helping them with treatment classes. We use a part of our profits to support the autism children in a Center for autism children in Nam Dinh city, Vietnam. Charity is the flying hearty leaf in our logo: Spread the love from CharmPop to others.